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Miller Lite patrocinará el torneo Copa Oro CONCACAF
Miller Lite to Sponsor CONCACAF Gold Cup(TM) Tournament
The 2007 Gold Cup will boast a field of north and Central America’s top
national teams, including United States and Mexico, competing on American soil
Miller Lite announced today that it will be the exclusive worldwide beer sponsor
of the 2007 CONCACAF Gold Cup(TM) tournament. The sponsorship is a renewal of
the brand’s ongoing partnership with CONCACAF (Confederation of North, Central
American and Caribbean Association Football) and – on the heels of Miller Lite’s
highly successful 2006 soccer marketing campaign, “Pasión 10” – an affirmation
of its continued focus on promoting the sport of soccer and bringing excitement
to its fans.
The CONCACAF Gold Cup(TM) is the confederation’s showpiece event for men’s
national teams as it crowns the regional champion. The 2007 Gold Cup is
scheduled to take place June 6-24, 2007, with the tournament’s early games
played in Boston, Houston, Los Angeles, Miami and New York. The semi-finals and
championship game will be played at Soldier Field in Chicago.
Coming off a year of unprecedented enthusiasm for the sport, Miller Lite is in
position to help make the Gold Cup one of the world’s foremost soccer events.
Along with category exclusivity, Miller Lite’s involvement in the CONCACAF Gold
Cup(TM) features:
-- Inclusion of the Miller Lite brand in print, television and radio advertising
for the tournament;
-- Miller Lite as the presenter of the MVP honor for each match and the
tournament overall;
-- On-field signage at all tournament venues.
“Miller Lite’s alliance with the Gold Cup is one of our most critical
partnerships,” said Dave Dixon, Miller Brewing Company’s senior director of
Hispanic marketing. “Coming off the success of last year’s Pasión 10 program,
the 2007 Gold Cup allows us to interact with one of Miller Lite’s most important
audiences, legal-drinking-age Hispanic consumers. Miller Lite’s continued
support of international soccer has paved the way for a closer connection
between the sport and its legions of U.S. fans.”
“We are proud to once more be partnering with Miller Lite for the CONCACAF Gold
Cup(TM),” said Chuck Blazer, CONCACAF General Secretary. “Miller played an
important part in making the 2005 Gold Cup the huge success it was and we all
look forward to our partnership helping to make the 2007 Gold Cup more
successful than ever.”
The theme for Miller Lite’s 2007 Gold Cup program will be “United with Passion,”
as Miller Lite and the Gold Cup bring together players and fans from throughout
North and Central America, the Caribbean and the U.S. The program and Gold Cup
partnership will also reinforce Miller Lite’s multiple wins in the World Beer
Cup. Miller Lite has won four of the last six gold medals in the American-Style
Light Lager category in the bi-annual World Beer Cup competition.
Additional details about the Miller Lite Gold Cup program, which also will be
implemented in Mexico, will be available over the coming months.
About CONCACAF Gold Cup(TM)
The CONCACAF Gold Cup(TM) is CONCACAF’s showpiece event for men’s teams as it
crowns the regional champion. The USA won the inaugural eight-team competition
in 1991, defeating Honduras before 40,000 fans at the Los Angeles Memorial
Coliseum. The teams battled to a scoreless draw and the first Gold Cup was
decided on penalties with the stars & stripes emerging as 4:3 victors. Mexico
dominated the remainder of the decade, winning three consecutive CONCACAF Gold
Cup(TM) titles (1993, 1996, 1998). Over 120,000 fans packed the Estadio Azteca
as the tricolor claimed the 1993 title with a convincing 4:0 win over USA. Three
years later, the Gold Cup field included a guest team, defending FIFA World Cup
Champions, Brazil, but still Mexico captured their second title with a 2:0
victory over the samba kings in the final in front of 88,000 spectators at the
L.A. Memorial Coliseum. The 1998 Gold Cup(TM) Final, also at the L.A. Memorial
Coliseum, drew a sell-out crowd of 91,255, as the tricolor once again claimed
the CONCACAF crown thanks to a 1:0 win over the USA. After the tournament field
was increased to twelve teams for the 2000 CONCACAF Gold Cup(TM), Canada made
history winning their first major international honour in more than 100 years of
football by defeating Colombia in the final 2:0 at the L.A. Memorial Coliseum.
After the USA claimed its first CONCACAF Gold Cup(TM) crown in over 10 years by
topping Costa Rica in the 2002 finals at the Rose Bowl in Pasadena, Mexico
returned to the top of the Confederation with their fourth crown in 2003 with
1:0 win over Brazil in the final at the Estadio Azteca. The 2005 edition of the
CONCACAF Gold Cup(TM) was won by the USA on penalties over Panama in the Final
held at Giants Stadium in East Rutherford, New Jersey
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