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Mendoza Group and Ketchum Will Lead Promotional and Marketing Efforts for
the Largest Gathering of Hispanic Businesses in the Country
The United States Hispanic Chamber of Commerce (USHCC), the nation’s largest
and most influential advocate for the nation’s two million Hispanic-owned
businesses has selected Ketchum and Mendoza Group to provide public relations
and marketing services for its upcoming 27th Annual National Convention &
Business Expo in Philadelphia, PA, September 20-23, 2006.
Mendoza Group, a distinguished firm in the Philadelphia area will lead marketing
and public relations services in the Philadelphia, tri-state region for the
upcoming USHCC Convention, while Ketchum, a national and international leader in
communications will focus on providing innovative communications and media
strategies on a national level. Both firms will also use their vast experience
and know-how to promote this important event to the growing Hispanic media in
the U.S. and Latin America.
“We are pleased to be working with two of the most dynamic and successful public
relations firms in Philadelphia and the country,” said Michael L. Barrera, USHCC
President & CEO. “Their expertise in handling the promotion and marketing of
major national events such as ours will help ensure the success of this year’s
convention, as well as compliment the promotional and marketing strategies we
already have in place.”
Every year, thousands of business owners and entrepreneurs attend our Annual
Convention in order to grow and expand their businesses, and network with other
business, government and corporate leaders. The USHCC Annual National Convention
and Business Expo will be hosted in conjunction with the Greater Philadelphia
Hispanic Chamber of Commerce.
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