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Ford Fairlane
"With Fairlane, we're rewriting the people-mover story."
– J Mays, Group Vice President of Design and Chief Creative Officer
The Ford Fairlane concept creates a new type of people-mover that explores a
blend of upscale, modern design with Ford hallmarks of safety, interior
spaciousness and functionality. Fairlane – a classic name that recalls the
splendor of Henry Ford's estate – features a well-proportioned, purposeful
stance that promotes Ford fundamentals – a spacious and flexible interior,
safety leadership and confident driving character.
The Ford Fairlane concept is a six-passenger, three-row people mover with a
unique shape. Its well-balanced proportions are the foundation for a modern,
sophisticated design with a minivan-sized, no-compromise interior. Fairlane also
features unique active lifestyle solutions like the "rolling galley" concept in
the functional rear utility zone.
Fairlane features a well-defined hood, a large cabin with upright A-pillars,
four side doors with low step-in height, and a rear door with an
industry-leading three-way tailgate. The rear door opens to the left or right,
while the upper glass section flips up. Fairlane's design blends this new shape
with sophisticated elements such as the bold, three-bar grille that signifies
the new face of Ford.
"The Ford Fairlane concept breaks new ground as a people mover with presence,"
says J Mays, group vice president of Design and chief creative officer. "This is
a vehicle with the power to move people emotionally as well as physically."
"With Fairlane, we're rewriting the people mover story, offering a more upscale
vehicle for American families, whether they're traveling to a concert with
friends, or to the cottage for a family weekend getaway."
The exterior is defined by upright front roof pillars that stretch the
people-mover concept upward, creating a minivan-size interior. The interior has
three unique zones with a unifying design theme, but that serve individual
needs.
The Fairlane makes use of unique materials to highlight the functionality and
versatility of the interior space.
Fairlane's three interior zones feature unmatched function and unique materials
– including automotive firsts like maple bentwood, Lloyd Loom woven rattan made
from recycled paper, and a durable woven canvas – that help separate each row by
job description. The front zone is driver-focused and features great visibility,
thanks to a low dash and high seating positions, as well as easy-control
ergonomics. This purposeful zone is reinforced by sophisticated design elements.
Combined with the second row's breakthrough function and luxury, Fairlane
appeals to families as well as empty-nesters who need passenger accommodations
for nights out, or game-room flexibility while hauling friends or grandkids.
Today's empty nesters are much more active than previous aging generations. They
also are busier than their predecessors, caring for grandchildren or elderly
parents. In fact, 40 percent of leading-edge Baby Boomers – those 55 and older –
are technically empty-nesters, yet only 27 percent claim to live at home along
with their spouse. Searching for flexible solutions, seven out of ten of the top
vehicles purchased by Boomers are pickup trucks and SUVs.
"Fairlane's spirit is from a bygone era when families lived and worked in the
city and played in the countryside," says Mays.
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