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La Costumbre Takes Tradition In New Directions with Debut Album La Costumbre

Rising out of the Texas-Mexico borderland country, La Costumbre is a band firmly rooted in tradition, yet has forged a path in new musical directions as heard on their debut Hollywood Records release, La Costumbre. Released on October 5, 1999, the album features the first single an video "Retírate," written by the band's own lead singer and accordion player, 18-year-old José Zamora. Zamora's peers round out La Costumbre: Edgar Luján on lead vocals and bajo sexto, Efrain "Pin" Morales on bass, Karl Moreno on drums and Manuel Jasso on tumbas.

In Spanish, costumbre means tradition, and these five teenagers from Zapata, Texas give new meaning to traditional conjunto on their album La Costumbre. Produced by Carlos Cabral "Junior" (Los Temerarios, Ana Gabriel, Ana Bárbara) the band's self-titled album features present-day lyrics (6 of the album's 11 cuts are the band's original material), fresh arrangements and modern production. Peppered with staccato accordion runs and a driving bajo sexto bass line, La Costumbre features catchy melodies and danceable rhythms.

The lead-off single "Retírate" will be serviced in June to Regional Mexican, Norteńo and Tejano radio, and will be supported by a radio tour across the Western, Southwestern and Midwestern U. S. Special promotions and radio concerts will drive home "Retírate" as a bona fide hit at radio. By bringing multigenerational appeal to conjunto music, La Costumbre keeps an age-old tradition alive and kicking.

 
 
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