La Costumbre Takes Tradition In New Directions with Debut Album La Costumbre
Rising out of the Texas-Mexico borderland country, La Costumbre is a band
firmly rooted in tradition, yet has forged a path in new musical directions as
heard on their debut Hollywood Records release, La Costumbre. Released on
October 5, 1999, the album features the first single an video "Retírate,"
written by the band's own lead singer and accordion player, 18-year-old José
Zamora. Zamora's peers round out La Costumbre: Edgar Luján on lead vocals and
bajo sexto, Efrain "Pin" Morales on bass, Karl Moreno on drums and
Manuel Jasso on tumbas.
In Spanish, costumbre means tradition, and these five teenagers from Zapata,
Texas give new meaning to traditional conjunto on their album La Costumbre.
Produced by Carlos Cabral "Junior" (Los Temerarios, Ana Gabriel, Ana
Bárbara) the band's self-titled album features present-day lyrics (6 of the
album's 11 cuts are the band's original material), fresh arrangements and modern
production. Peppered with staccato accordion runs and a driving bajo sexto bass
line, La Costumbre features catchy melodies and danceable rhythms.
The lead-off single "Retírate" will be serviced in June to
Regional Mexican, Norteńo and Tejano radio, and will be supported by a radio
tour across the Western, Southwestern and Midwestern U. S. Special promotions
and radio concerts will drive home "Retírate" as a bona fide hit at
radio. By bringing multigenerational appeal to conjunto music, La Costumbre
keeps an age-old tradition alive and kicking.